Wednesday, 15 June 2016
MAINLAND debut new single; "Beggars"
MAINLAND debut new single; "Beggars" premiering on The Wall Street Journal Speakeasy. Read what The Wall Street Journal Speakeasy says about it: "The pop-rock group Mainland delivers a simple but powerful message with their new song, “Beggars”: Don’t stop, don’t give up."
Ecstasy and sorrow, post-punk and pop, east and west - all those times when you’re caught in the middle, there’s Mainland. They are the soundtrack to moments of freedom and darkness. Taking a nod from society’s fellow black sheep (think David Lynch, William Eggleston, and Depeche Mode), Mainland arrives with "Beggars," an enigmatic call to arms with one simple message: "Don't stop, don't give up."
Premiering exclusively on The Wall Street Journal's Speakeasy, the song was inspired by frontman, Jordan Topf's late night rides on New York City subways. “I was just looking at all of the people on the subway and thinking about how I fit into all of that,” he told Speakeasy in a recent interview. “I wanted to sing to people that are maybe doubting their dreams.”
Led by enigmatic frontman, Jordan Topf (Vocals, Guitar) and comprised of Corey Mullee (Guitar, Synth) and Alex Pitta (Bass) Mainland arrived with their Girls Unknown EP (2013) and followed soon after with their second independent release, Shiner EP (2014) produced by Jim Eno of Spoon. Describing late night tales of gritty New York City streets, the band quickly gained a name for themselves with praise pouring in from tastemakers like NYLON, SPIN, Interview Magazine, BrooklynVegan, Consequence of Sound and Rolling Stone.
Meanwhile, Mainland kept busy securing opening spots with Catfish and the Bottlemen, The Colourist, Drowners, Strange Talk, etc and shared festival stages with The War on Drugs, Of Montreal, and Torres. Following the success of the Shiner EP, the band signed to 300 Entertainment (Meg Mac, ASTR, Alex Winston, Young Thug, etc) packed their bags and traveled west to the hills of California. Armed with their 35mm cameras, and void of inhibitions, the boys left behind the comfort of their home studio to record with Kevin Augunas (Cold War Kids, Edward Sharpe & the Magnetic Zeros) at Fairfax Recordings (formerly Sound City).
The result was their Outcast EP- an expansive collection of tracks, including their new single, “Outcast” - a disenchanted tale that was born (surprisingly) under the bright, shining lights of Los Angeles. “I was walking around Rodeo Drive, estranged from NYC...” muses Topf. “Maybe it was my current outlook on the struggles I was facing, but I was reflecting on moments where I'd felt like an outcast in life and in a new city like Los Angeles. A city of sunshine and broken Hollywood dreams.”
"Beggars" is the first single from the bands debut full length, Night Trials, due for release later this year via 300 Entertainment. From the eclectic bell hits of “Destination Weddings,” to the sombre rolling tones of “A Bit Out of Time,” Mainland’s new release, Night Trials is a journey through life’s fun and melancholy moments - the ones that you’d probably like to forget, but never will; they are your purgatory. They are all the beautiful places you’ve been, all the strange places you are bound to end up, and everywhere in between.