Monday 15 May 2017

Bridgit Mendler Premieres Video for "Can't Bring This Down" Feat. Pell

RIDGIT MENDLER'S music video for “Can’t Bring This Down” offers a colorful, laid-back energy perfect for riding the warm weather of Spring into the shine of Summer. Logging in at over 1 million streams on Spotify and Youtube combined, “Can’t Bring This Down” is sure to grow more popular with the release of this music video, directed by Vladimir Sepetov.

Featuring guest vocals and appearance from rising MC Pell, along with trippy, kaleidoscope-esque visuals, this video parallels the easing, endearing spirit and lush vocals Bridgit brings to the track. Bridgit told Paper Magazine: "This video was so simple but it captures the disorienting effect of your emotions. With Pell and me in this video, you can't tell which way is down. When you fall for someone, you fall upwards into an emotional high. It was easy and fun to shoot this video because when I work with Pell, he is always game to try out ideas. It makes creativity boundless."

Pell waxed on the creative process saying, "I love working with Bridgit because it feels effortless when we create. The song reminds me of how good it can feel when you don't hold down your feelings, and also how fun it can be giving into them."


“Can’t Bring This Down” conveys the pleasant etherizing momentum of a new love interest, and the music video embodies that sweeping excitement. Bridgit’s dynamic vocal range offers a variety of tones throughout the track - from soaring, crooning choruses to sultry R&B-influenced verses, perfectly blended the airy and the palpable parts of joyful new beginnings. The subtle, pulsing drum-and-bass beat of the hook and the finger snaps of the verses wrap around helping to emphasize how Bridgit and Pell’s voices complement each other, creating a pop hit that sways with a soft intimacy.

Described by Noisey as a “crossroads between Imogen Heap and early Purity Ring”, Bridgit has been building her career independently and consistently, evolving from her pop-oriented origins and honing her own sound influenced by artists such as Lauryn Hill. Her effortless combination of silky pop verses with edgy soul and R&B-tinged choruses create beautiful harmonies and show off her impressive vocal range. Amassing a social media following that amounts to millions across multiple platforms (7.7 million likes on Facebook; 4.78 million on Twitter; 1.5 million on Instagram), Bridgit has clearly built a well-earned fanbase. Her single "Atlantis" (her first since the release of debut album, 2012's Hello My Name Is...) scored a highly coveted spot on Stereogum's "Top 40 Pop Songs of 2016" as well as positions on top Spotify playlists including New Music Friday, Workout, Young & Free, among others. Establishing her firm hold on the mainstream, the track received over 1 million total plays on Spotify, SoundCloud, YouTube, and Apple Music on release and reached #1 on Hype Machine's Popular Chart and #2 on Spotify's Global Viral Chart.

Like the previous single, "Atlantis", the stunning follow-up “Do You Miss Me At All” premiered on Noisey, followed by the music video’s premiere on Pigeons & Planes, who labeled the song a “simmering breakup track.” Taken from her Nemesis EP, "Do You Miss Me At All" hit #2 on Spotify’s Viral Chart and #1 on Hype Machine, garnering more than 7 million combined streams and receiving international critical acclaim, exponentially building her momentum and setting the stage for the aforementioned astounding debut of "Can't Bring This Down."

No comments: